Huge
advertisement was released to Electronic Media by Govt. of Odisha
on the eve of General
Election-2019
Dear
friends
Media, no doubt is a
big tool used not only
to sensitize the people
about various issued
affecting them but also
to confuse
people , divert their attention and suppress the fact.
Just on the eve
of the General
Election-2019, Govt. of Odisha
made huge budgetary
provision around Rs.225
crore for advertisement with
intention to feed media and
keep them satisfied. The
Govt. released huge fund
to different media house
for advertisement to
highlight various development programme, flagship programme ( Kalia
Yojana, Biju Swasthya Kalyan Yojana, PEETHA Yojana, Biju BAHINI, Biju Pucca
Gruha Yojana- all Fake and false
schemes) and Govt. success stories in
the state . The intention behind funding for advertisement
was to keep
image of Chief Minister
clean and mobilise public support
for BJD Govt to
make them voted to power.
Earlier RTI
Application was filed to the
Dept. of I and PR, Govt. of
Odisha seeking information about details of budget
and expenditure for advertisement published in media
of three years to get a
comparative picture about
funding to media in name
of advertisement. The
information obtained on 19.12.19 was
uploaded in the public
domain (https://odishasoochana.blogspot.com/2019/12/huge-amount-paid-to-media-for-govt.html).
Finding some information as factual wrong , RTI
was again filed to the same
Dept. to access same information.
The information which was
supplied on 12.2.21 is
as follows.
Z Kalinga TV was specially
funded around Rs. 7 crore
for special propaganda
to highlight Govt. work and
build up image of Chief Minister. In a
single month ( March, 19) , Govt. released around Rs. 32
crore for Electronic media to highlight
Govt. programme which has never
happened in history of Odisha. Samaj
was sanctioned Rs.
13,38,98,671.00 for advertisement , highest among
all print media
funding in 2018-19. OTV has
not been released
a single pie for advertisement
because
of their strained relation with
Govt.
|
Date of Sanctioned amount towards advertisement |
Amount sanctioned |
|
23.6.18 |
1,49,81,974.00 |
|
6.7.18 |
32,15,442.00 |
|
20.10.18 |
28,17,247.00 |
|
30.10.18 |
16,94,086.00 |
|
16.11.18 |
1,48,22,331.00 |
|
24.1.19 |
4,50,54,107.00 |
|
13.2.19 |
1,55,76,000.00 ( Only Zee Kalinga ) |
|
23.2.19 |
1,61,05,144.00 |
|
28.2.19 |
2,56,31,153.00 |
|
28.2.19 |
4,60,79,000( Only Zee Kalinga ) |
|
7.3.19 |
8,20,21,324.00 |
|
11.3.19 |
1,89,42,958.00 |
|
15.3.19 |
11,18,64,008.00 |
|
20.3.19 |
38,60,473.00 |
|
23.3.19 |
2,55,23,218.00 97,35,000 ( Only Zee Kalinga |
|
23.3.19 |
5,01,32,678.00 |
|
26.3.19 |
2,51,47,821.00 |
|
Name of |
Date |
||||||
|
23.6.18 |
6.7.18 |
20.10.18 |
30.10.18 |
16.11.18 |
24.1.19 |
13.2.19 |
|
|
News 7 |
12,99,322 1,75,584 |
3,02,080 |
4,21,402 |
1,95,974 |
18,97,929 |
52,97,734 |
|
|
Kanak News |
13,82,724 |
2,83,200 |
3,95,064 |
1,83,726 |
18,97,015 |
50,20,860 |
|
|
Kalinga TV |
14,74,906 |
3,02,080 |
4,21,402 |
1,97,296 |
20,18,195 |
53,13,632 |
|
|
News 18 Odia |
13,82,724 |
2,69,040 |
3,95,064 |
1,83,726 |
|
39,25,513 |
|
|
MBC TV |
12,44,452 |
2,42,136 |
3,55,558 |
1,63,442 |
16,95,460 |
44,70,218 |
|
|
News World |
14,74,906 |
3.02,080 |
4,21,402 |
1,92,765 |
19,93,651 |
53,55,584 |
|
|
Kamyab TV |
11,52,270 |
2,36,000 |
|
1,55,613 |
8,18,271 |
26,62,823 |
|
|
Zee Kalinga ( Odisha) |
8,84,944
17,558 |
2,64,320 |
4,07,355 |
|
14,87,404 |
20,23,112 |
1,55,76,000 |
|
Naxatra News |
12,44,452 |
2,54,880 |
|
1,59,937 |
6,46,694 |
26,38,811 |
|
|
DDK |
4,65,513 88,502 |
1,03,546 |
|
92,040 |
4,03,118 |
13,07,898 |
|
|
Colors Odisha |
6,91,362 |
2,83,000 |
|
1,69,566 |
8,57,459 |
29,36,961 |
|
|
Sarthak TV |
17,55,840 2,46,915 |
2,95,000 |
|
|
10,85,187 |
40,44,167 |
|
|
Sadhana |
|
|
|
|
21,948 |
56,794 |
|
|
Radio Chockolate |
|
28,320 |
|
|
|
|
|
|
Red FM |
|
28,320 |
|
|
|
|
|
|
Big FM |
|
21,240 |
|
|
|
|
|
|
Name of |
Date |
|
||||||
|
23.2.19 |
28.2.19 |
7.3.19 |
11.3.19 |
15.3.19 |
20.3.19 |
23.3.19 |
25.3.19 |
|
|
News 7 |
14,52,476 |
28,42,365 |
1,01,59,800 |
42,88,336 |
1,35,92,149 |
3,51,168 |
7,43,400
57,73,882 |
15,38,739 |
|
Kanak News |
13,86,282 |
26,64,719 |
1,18,94,400 |
22,19,474 |
1,19,80,656 |
5,92,598 |
71,21,134 |
37,80,932 |
|
Kalinga TV |
14,50,211 |
28,40,609 |
|
14,43,357 |
1,35,46,271 |
3,51,168 |
69,38,400 74,18,254 |
35,93,582 |
|
News 18 Odia |
13,50,546 |
26,63,073 |
96,64,200 |
13,36,704 |
1,25,56,897 |
2,96,298 |
34,69,200 56,09,644 |
32,83,651 |
|
MBC TV |
11,91,214 |
22,93,537 |
1,66,02,600 |
|
1,16,03,717 |
2,81,483 |
37,17,000 61,89,762 |
30,06,899 |
|
News World |
14,52,476 |
28,40,609 |
1,13,98,800 |
14,91,651 |
1,35,02,092 |
3,51,168 |
74,34,000 |
31,36,479 |
|
Kamyab TV |
10,48,516 |
5,48,700 |
1,38,76,800 |
|
|
|
|
|
|
Zee Kalinga ( Odisha) |
10,03,886 |
21,02,158 4,60,79,000 |
84,24,724 |
17,91,277 |
1,08,52,644 |
2,80,934 |
32,21,218 97,35,000 42,33,783 |
22,20,459 |
|
Naxatra News |
12,53,455 |
5,92,596 |
|
|
|
2,96,298 |
|
|
|
DDK |
20,17,800 |
10,14,564 |
|
2,10,852 |
41,34,632 |
1,54,875 |
|
21,60,109 |
|
Colors Odisha |
4,53,899 |
19,94,521 |
|
|
80,99,719 |
3,29,220 |
42,90,162 |
12,32,876 |
|
Sarthak TV |
18,59,356 |
24,11,006 |
|
1,17,705 |
1,19,95,231 |
4,93,830 |
41,22,507 |
11,92,095 |
|
Sadhana |
1,85,027 |
43,896 |
|
|
|
27,435 |
|
|
|
Radio Chockolate |
|
|
|
75,756 |
|
|
|
|
|
Red FM |
|
|
|
24,780 |
|
|
|
|
|
Big FM |
|
|
|
75,756 |
|
|
|
|
|
ABP News |
|
7,78,800 |
|
|
|
|
|
|
|
All India Radio |
|
|
|
20,92,057 |
|
|
|
|
Pradip Pradhan
M-9937843482
Date- 7.5.21
